Kabs Diner

I design brands people choose. Identity systems, motion, and product design, built to hold up from a single logo to a nationwide campaign. Most of it rooted in contemporary African design.
Eight years building brand systems that stay consistent, from a single logo to a nationwide campaign.
Research first. Competitive analysis, positioning, logo systems, and guidelines that make a brand easy to recognize and use.
Figma components so one designer can ship a whole campaign and keep it on brand.
Logo reveals, campaign films, and product demos. Motion gives a brand a way to move.
Interfaces, dashboards, and decks. Where the brand meets the product people actually use.







